The Embargo rum brand belongs to the company Les Bienheureux, also the creator of the outstanding Bellevoye whiskies as well as the fine Pura Vida rums (formerly El Pasador del Oro). The company was founded in 2013 by two prominent figures in the wine and spirits industry: Alexandre Sirech and Jean Moueix. Through this brand, they aim to maintain the house’s high standards while offering rums with a generous and approachable style, specially crafted for making cocktails. ¡ Salud!